Renowned fashion designer Wendell Rodricks and popular actress Simone Singh unveiled the winning poster which will be the look of KASHISH 2016, and announced Ajoy Das as the winner by handing over a trophy and cash prize of RS 20,000.
For the past four years KASHISH International Poster Design Contest has become a celebrated worldwide contest, receiving entries from several countries. KASHISH invited designers across the world to design the official festival poster and overall look for its 7th edition with the theme ‘7 Shades of Love’. India’s top fashion designer Padma Shri awardee Wendell Rodricks selected Ajoy Das’ design as the final winner. This design will now be used on hoardings, banners, cinema slides, delegate cards, T-shirts and catalogue cover.
Wendell Rodricks said about the poster, “This year’s KASHISH poster design winner is a representation of the state of mind of the KASHISH Queer Film Festival 2016. Not only is the message calm & clear that we have arrived, but the thought process behind the film reel representation and the seven shades of love encircling us all, makes a compelling statement. The most poignant part of the design is the message that everyone is free to love who they wish to love. I wish the winner of the KASHISH Poster 2016, and the festival well deserved success in a year that may change LGBT rights for Indians in a path breaking way.”
Excited about winning the poster contest, Ajoy das, a graphic designer from Mumbai, said, “It was a personal challenge to design a film festival poster for a very special community. It means a lot to win this prestigious award since the competition is of international level. It gives me great personal satisfaction to contribute to the cause of LGBT community.”
Talking about the festival theme, Sridhar Rangayan, Festival Director said, “Both Greek mythology and Sufism defines ‘7 Shades of Love’ to encompass all forms of love. Through the festival this year we want to emphasize and underline the message that love should transcend age, gender, caste, creed, ethnicity, social status, language, etc. Love is universal and love is cyclical – the more you give, the more you receive. The winning poster design amply illustrates this cyclicity and the diversity of love”.